India Shopping Trends 2008 - Food & Grocery
Organized retail has seen phenomenal growth in the last few years. Hence, with an increasing number of supermarkets/grocery chains, convenience stores and fast-food chains establishing themselves in the food and grocery market, it is interesting to see if there is increasing consumer patronage of international-style organized retail. And, if so, does that impact their patronage of the friendly-neighbourhood kirana store? Does the consumer shop across F&G categories in modern stores or does it end at processed food options, while traditional outlets make up for the rest of this shopping basket? Does organized retail have an equal impact across SECs or is it just a curiosity factor for the lower classes?

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