India Shopping Trends '08-09 - CDIT (Consumer Durables & Information Technology)
Modern retailing is fast gaining momentum in consumer durables and information technology categories; in fact after food and lifestyle, consumer durables is expected to be the next big category on the retail scene. The India Shopping Trends 2008 - CDIT report provides insights on how the consumer durables shoppers shop for these products today in this fast changing retail scenario. What are the kinds of formats that shoppers have bought their durables from in the last one year, what are the factors that go into making the choice of one format vs. the other, what has their experiences with the various formats been, what is the state of 'readiness' of Indian consumer durables & IT products’ shoppers for organized retail in the sector?

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