India Leisure & Entertainment Trends 2008-09
The rising disposable incomes and highly optimistic frame of mind of the Indian consumer is leading to a mindset more open to pleasure and enjoyment. There is also an increasing spending of time and money on leisure pursuits. The India Leisure & Entertainment Trends 2008 publication maps the Indian consumer's leisure and entertainment activities, their consumption of the various options offered to them by service providers, share of time and share of expenditure across the various options. And provides diagnostics into the process of decision making involved in choice of a particular option at a specific time on a specific day, the satisfaction levels that exist with options today and their attitudes to leisure - overall and to the specific activities/options. The book also focuses sharply on key leisure and entertainment options today, including the new age activities like virtual networking, gaming, blogging - frequency of indulging in the activity, time spent, venue, along with custom information relevant to each of the activities.

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