Puneet Dudeja is Partner at The Knowledge Company (TKC), where he advises businesses on consumer strategy, market intelligence, and business growth across consumer-facing industries. 

With over 17 years of experience spanning consulting, strategic partnerships, business development, and consumer industries, he works with organizations to understand changing consumer behaviour, identify emerging opportunities and translate market shifts into actionable business strategies. 

Over the course of his career, Puneet has worked closely with leadership teams, brands, and industry stakeholders, helping organizations navigate evolving consumer expectations, shifting market dynamics and industry transformation. His experience combines strategic thinking with commercial execution, enabling businesses to move beyond understanding change and make better strategic decisions with confidence. 

His work spans retail, fashion, beauty, lifestyle, food & agriculture, and the broader consumer economy, with a particular focus on consumer behaviour, market intelligence, growth strategy, business transformation, and AI-enabled decision making. 

He has played a key role in building strategic partnerships, developing new growth opportunities, and advising organizations on market entry, expansion, and long-term business growth.

Beyond client engagements, Puneet is a regular speaker, moderator, writer, and industry commentator, contributing perspectives on consumer behaviour, retail transformation, market shifts, and the future of consumer industries. 

His work focuses on translating complex consumer, market, and technology shifts into practical business insights, helping organizations understand not just what is changing, but why it matters and what they should do next.