TKC-WGSN at ASW 2025: Puneet Dudeja on APAC Gen Z Priorities and the Future of fashion

The future of fashion requires a two-pronged approach: robust retail strategy and unbridled creative innovation. 

At Apparel Sourcing Week (ASW) 2025 in Bengaluru, Puneet Dudeja, representing the The Knowledge Company (TKC) and WGSN alliance, championed both these fronts.

Taking on a dual role as a conference thought leader and a design scout, Puneet’s participation underscored the depth of the TKC-WGSN partnership in shaping the Indian textile and apparel ecosystem.

Deconstructing Retail: The Strategic View

As a key panelist at the Open House Conference, Puneet joined industry disruptors and decision-makers for sessions like “Deconstructing Retail” and “Category 360.”

In an era where the rules of retail are being rewritten, Puneet leveraged WGSN’s global intelligence to provide “unfiltered insights from the frontlines.” 

The discussion focused on actionable strategies for navigating market volatility, shifting consumer behaviors, and the new imperatives of category management.

The Designathon: Spotting the Future

Beyond the boardroom strategies, the TKC-WGSN alliance is deeply committed to nurturing the next generation of talent. 

TKC-WGSN collaborated with Apparel Resources for the unique “Designathon 2025,” a space for emerging designers and students to showcase future-forward concepts.

Puneet served on the Powerhouse Jury, alongside other industry veterans. 

In this role, he evaluated innovative designs and creative stories, helping to identify the bold voices that will define the next decade of fashion.

Empowering the Industry

Whether it is equipping C-suite executives with strategic foresight or empowering student designers to dream bigger, the TKC-WGSN alliance is at the forefront of the industry’s evolution. 

Puneet’s engagement at ASW 2025 highlights our holistic approach: connecting creativity with commerce to drive sustainable growth.

Looking for strategic insights or trend forecasting for your retail business?

Reach out to TKC to leverage the global expertise of the TKC-WGSN partnership.