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ALCOHOLIC BEVERAGES

Decades of Experience, Applied: Harnessing decades of collective industry expertise to build resilient, profitable, and innovative beverage brands.

Agri Business

Mastering the Market: Advanced Strategies for the Alcoholic Beverage Industry

At TKC, we work with businesses in the alcoholic beverages industry, offering strategic advice and support to optimize operations, brand presence, and market growth. Our expertise spans across India entry strategy, growth, distribution, and retail channels, helping clients navigate this dynamic market.

KEY SERVICE AREAS

INDIA ENTRY STRATEGY
  • Opportunity Assessment
  • Operating Model Assistance
  • Business Planning
  • Partnerships & Alliances Assistance
Business Strategy & Market Development
  • Growth strategy
  • Opportunity Assessment opportunities
  • Consumer and Market insights
  • Product and brand positioning analysis
  • Partnerships, JVs, and M&As
Portfolio Management & Channel
  • Portfolio Analysis
  • Market insignts on consumer preferences and regulatory affairs
  • Diligence and evaluation of distribution strategies
  • Operational Excellence
Performance Enhancement & Operational Efficiency
  • Operational Excellence, Process Management
  • Cost management, supplier relationships, and inventory controls
  • Pricing, promotions, and range architecture
  • Implementation of Transformation & Change Management program
Commercial Due Diligence

In-depth insights in our sectors of focus and their application for commercial due diligence and industry reports on behalf of investors

  • Business model assessment
  • Risk assessment
  • Revenue and cost drivers benchmarking
  • Total addressable market opportunity
  • Assessment business drivers assumption
Bespoke Research

Specific questions around policy support, advocacy, investment thesis, among others, answered through grounds-up research and investigation involving stakeholders across the value chain and cognitive AI tools

  • Research support for fund raise and public market listing
  • Impact assessment studies
  • Sector reports for industry bodies
  • Customer segment analysis
  • Market opportunity mapping

CASE STUDIES

DEVELOPMENT OF INVESTMENT STRATEGY FOR AGRICULTURE SECTOR IN INDIA FOR ASIA’S LEADING DEVELOPMENT BANK

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PROGRAM MANAGEMENT TO SUPPORT MARKET DEVELOPMENT IN INDIA FOR A LEADING US BASED FOOD COOPERATIVE

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SETTING UP OF PROCESSING UNITS FOR SELECTED MINOR
FOREST PRODUCE

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SETTING UP OF MEGA FOOD PARKS (UNDER MFP SCHEME OF GOVT. OF INDIA)

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Connect with Our Alcoholic Beverages Business Consulting Team

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DEVELOPMENT OF INVESTMENT STRATEGY FOR AGRICULTURE SECTOR IN INDIA FOR ASIA’S LEADING DEVELOPMENT BANK

OVERVIEW

The client is a consortium a leading development bank in Asia and sovereign fund of the Indian Government. They reached out to Technopak to assist them in identifying investment opportunities in Agriculture sector in India with the focus on improving farmers’ income and on increasing food exports from the country

OBJECTIVE

  • To increase farmers’ income   
  • To increase Food and Agri exports from the country 
  • To provide food security of partner countries

WHAT WE DID

  • Value chain walkthrough of all Agriculture production in India 
  • Food production and consumption excess and deficit mapping of major clusters of the world
  • Farm to fork supply chain gaps and opportunity identification for food production 
  • Role and scale of capital needed for different opportunity types 
  • Investment opportunity evaluation

RESULTS

  • Finalization of investment opportunities 
  • Investment roadmap for the fund 
  • Pool of potential organizations for investments

PROGRAM MANAGEMENT TO SUPPORT MARKET DEVELOPMENT IN INDIA FOR A LEADING US BASED FOOD COOPERATIVE

OVERVIEW

The client is among the leading US-based cooperatives of berries. It was keen to grow exports to India. Technopak was selected through a bidding process and appointed as the program manager for business development and marketing activities in India

OBJECTIVE

  • To build advocacy for the product    
  • To increase imports into the country 
  • To seek a credible partner for the deployment of marketing investments

WHAT WE DID

  • Development of marketing strategy  
  • Finalize budgets and develop annual marketing activity calendar  
  • Identification of vendor partners for BTL, ATL and Digital marketing activations
  • Monitoring of efficacy of marketing programs 
  • MIS and reporting

RESULTS

  • Exports to India grew 500% in two years 
  • Successful growth of the awareness levels both of the category and of the brand

SETTING UP OF PROCESSING UNITS FOR SELECTED MINOR FOREST PRODUCE

OVERVIEW

One of the Indian state’s Minor Forest Produce Cooperative Federation (on behalf of a private investors), is aiming to diversify into the food processing industry with major focus on processing of Minor Forest Produce, retained Technopak for formulating preliminary project reports of processing units of Aonla, Jamun, Bael and Jackfruit. The purpose of the report was to assist the investor in selection of the processed products that are commercially viable and in suggesting the model unit.

OBJECTIVE

The objective of the project is to focus on assisting client in identifying the processed Aonla, Jamun, Bael, and Jackfruit based products that have a market potential along with assisting in technical, marketing, and financial aspects of setting up of processing units.

WHAT WE DID

  • Identified the potential of processing of Aonla, Bael, Jamun, and Jackfruit in the state.
  • Suggested technology for commercial processing of the selected Minor Forest
  • Produce and identified suppliers
  • Prepared a Marketing plan, and a production plan
  • Provided financial projections 
  • Examined critical risks and evaluated the project

RESULTS

  • A Preliminary project report for Model Aonla, Jamun, and Bael Juice Unit
  • A Preliminary project report for Jackfruit and Jackfruit based processed food

SETTING UP OF MEGA FOOD PARKS (UNDER MFP SCHEME OF GOVT. OF INDIA)

OVERVIEW

Mega Food Park is a scheme of Government of India aims at providing a mechanism to link agricultural production to the market by bringing together farmers, processors and retailers to ensure maximizing value addition, minimizing wastage, increasing farmers income and creating employment opportunities particularly in rural sector. The SPV receives funds from the government to help them build a food park with state-of-the-art facilities.

OBJECTIVE

The primary objective of the MFPs is to provide modern infrastructure facilities for the food processing industries along with the value chain from the farm to the market. It includes creation of processing infrastructure near the farm, transportation, logistics and centralized processing centres. The main feature of the Scheme is a cluster-based approach. The scheme is demand-driven and facilitates food processing units to meet environmental and safety standards. Food Park is a readymade platform with common infrastructure required for processing, packaging, environmental protection systems, quality control labs, trade facilitation centres etc.

WHAT WE DID

  • Detailed Project Report, Detailed engineering and design including preparation of detailed cost estimates for various project components/facilities.
  • Assistance to SPV in preparation of a procurement policy, bid documents and selection and appointment of contractors/equipment suppliers in a transparent manner, for project construction and supply of plant and machinery.
  • Monitoring and overseeing the work output of the contractors/equipment suppliers in compliance of the terms and conditions of the contracts/appointments with the objective of ensuring quality, completeness and compatibility of the work carried out in relation to the Project.
  • Assistance to SPV in preparing all necessary documentation for submission to govt. in order to facilitate release of funds sanctioned under Scheme. 
  • Assistance to SPV in submission of Monthly Progress Reports to govt. in prescribed format.

RESULTS

  • Total 8 nos. of Mega Food parks have been taken up across India.
  • The outcome is to increase realization for farmers, creation of high-quality processing infrastructure, reduction in wastage, capacity building of producers, processors and creation of an efficient supply chain along with significant direct and indirect employment generation.