
Madhulika Tiwari on Why the ‘House of Brands’ Model is Winning India’s Beauty War
India’s beauty and personal care (BPC) sector is witnessing a massive structural shift. French beauty giant L’Oréal is reportedly in talks to acquire the seven-year-old startup Innovist, the parent company behind Bare Anatomy, Chemist at Play, Sunscoop, and Vinci Botanicals, at a staggering $350–$450 million valuation.











