TKC in News
Beyond the Duopoly: The Race for India’s Next 100 Million Food Delivery Users

For years, India’s online food delivery sector has been a relatively straightforward battle for market share between two dominant incumbents: Swiggy and Zomato. However, fresh challengers, bold startup expansions, and shifting business models are rapidly redrawing the battle lines.

TKC in News
Frugality, Climate and K-pop: The New Cultural Economics of Gen Z

The cultural influences shaping young Indian consumers are undergoing a profound transformation.
For millennials, American popular culture played a central role in defining aspiration. Hollywood, fast food, global fashion labels, American business schools and the promise of corporate mobility all contributed to an identifiable model of upward progress

TKC in News
Beyond 10-Minute Speed: Swiggy Instamart’s Push for Exclusive Assortment

Food safety and ingredient transparency have taken center stage in India’s foodservice ecosystem. Following widespread regulatory crackdowns by state Food and Drug Administration (FDA) departments on food safety standards, leading delivery platform Zomato announced a blanket ban on analogue dairy dishes.

TKC in News
Lenskart’s Billion-Dollar Vision: The Power of Scale and Omnichannel Retail

As India enters its peak festive season, confectioners and sweet manufacturers across the country are facing a complex operational landscape. The festive period traditionally accounts for nearly 35% of annual sales for organized sweet makers, making it a critical window for full-year profitability

TKC in News
From Salt to FMCG Giant: Unpacking Tata Group’s Consumer Strategy

As India enters its peak festive season, confectioners and sweet manufacturers across the country are facing a complex operational landscape. The festive period traditionally accounts for nearly 35% of annual sales for organized sweet makers, making it a critical window for full-year profitability

TKC in Events
TKC at Bharat Tex 2026: A Practical Masterclass on AI and Human Judgement

“AI will not define the future of India’s textile industry. Better decision-making will.”
This was the central thesis presented by Puneet Dudeja, Partner at The Knowledge Company (TKC), during his masterclass at Bharat Tex 2026, held at Bharat Mandapam, New Delhi

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