TKC Chairman Arvind Singhal analyzes Wipro’s entry into the $2.4B Indian pet food market with ‘HappyFur’, alongside Reliance’s ‘Waggies’. Insights on distribution vs. innovation.

TKC’s Ravindra Yadav in TOI analyzes Starbucks’ India growth strategy, providing key data on the ₹3,200 crore cafe market and the challenge of global scaling in India.

Mukesh Ambani’s Reliance Industries, India’s most valuable company, is aggressively reasserting its dominance in the country’s retail sector. 

TKC’s Ankur Bisen in Livemint analyzes why brands are investing in new-age sports like padel and pickleball, calling it the “new Bollywood” of marketing.

TKC’s Ankur Bisen in The CapTable on Urban Company’s Insta Help. A deep dive into the strategic challenge of its fastest-growing vertical causing high losses.

TKC’s Ankur Bisen analyzes the Indian paint industry wars, the CCI probe into Asian Paints, and the strategic shift from a ‘brand pull’ to a ‘brand push’ model.

TKC’s Ankur Bisen featured in Forbes Asia, discussing Godrej & Boyce’s strategy. Insights on the role of brand power in legacy brand modernization.

TKC’s Ankur Bisen on the protein snack market in India. Explore insights on healthy snacking challenges, from the Indian consumer palate to pricing, via The CapTable.

As the Urban Company IPO approaches, TKC’s Ankur Bisen analyzes its ‘all things home’ strategy. A deep dive into the growth vs. profitability challenge.
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TKC’s Ankur Bisen on the protein snack market in India. Explore insights on healthy snacking challenges, from the Indian consumer palate to pricing, via The CapTable.