TKC’s Ankur Bisen in Livemint analyzes why brands are investing in new-age sports like padel and pickleball, calling it the “new Bollywood” of marketing.

TKC’s Ankur Bisen in The CapTable on Urban Company’s Insta Help. A deep dive into the strategic challenge of its fastest-growing vertical causing high losses.

TKC’s Ankur Bisen analyzes the Indian paint industry wars, the CCI probe into Asian Paints, and the strategic shift from a ‘brand pull’ to a ‘brand push’ model.

TKC’s Ankur Bisen featured in Forbes Asia, discussing Godrej & Boyce’s strategy. Insights on the role of brand power in legacy brand modernization.

TKC’s Ankur Bisen on the protein snack market in India. Explore insights on healthy snacking challenges, from the Indian consumer palate to pricing, via The CapTable.

As the Urban Company IPO approaches, TKC’s Ankur Bisen analyzes its ‘all things home’ strategy. A deep dive into the growth vs. profitability challenge.
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TKC’s Ankur Bisen on the protein snack market in India. Explore insights on healthy snacking challenges, from the Indian consumer palate to pricing, via The CapTable.

Explore the evolving alcohol consumption trends in India. See how global shifts, premiumization, and a young demographic are creating new strategic challenges for brands

Ankur Bisen of TKC discusses the shift to solution-driven wearables and how the wearables market is evolving beyond traditional smartwatches.

Ankur Bisen, Senior Partner at Technopak Advisors, shares his thoughts on the collapse of decorum in India’s startup ecosystem and the implications of rising public feuds in the Q-commerce sector, as featured in Storyboard18