Digital Marketer

About The Knowledge Company:  A highly respected Management Consulting firm, offering strategic advisory for growth, business performance enhancement support, and helping in strategic alliances & mergers / acquisitions to leading Indian and International companies across sectors, operating largely in India, GCC region, and South Asia (www.tkc.in)

Designation: Digital Marketer

Function: Digital Marketing

Location: Gurgaon

Experiences: 2-5 years

Responsibilities:

• Build, plan and implement the overall digital marketing strategy – social media calendar
• Strategy Development: Create and execute digital marketing strategies aligned with overall business objectives, incorporating various channels such as social media, email marketing, content marketing
• Website content & lead management experience. This will include working knowledge of CRM, CMS etc
• Oversee end-to-end social media management – schedule, and optimize content that builds brand authority and drives audience engagement
• Oversee all the company’s social media accounts
• Lead SEO efforts conduct keyword research, optimize website content, and implement link-building strategies to boost organic visibility
• Content Marketing: Collaborate with the content team to develop and execute content marketing strategies
• Social Media Management: Assist in managing social media channels, including content creation, scheduling, and community engagement. Monitor social media trends, respond to customer inquiries, and support the development of social media campaigns
• Email Marketing: Oversee the planning, execution, and analysis of email marketing campaigns. Segment target audiences, develop personalized email content, and optimize campaigns to drive customer engagement, retention, and conversion
• Stay Updated: Keep abreast of industry trends, emerging technologies, and digital marketing best practices

Key Skills and Competencies:

• WIX
• WordPress
• Google Analytics
• Planning & Organizing
• Teamwork and co-ordination
• Market & Product Knowledge