The conversation at Fashion Tech Week (FTW) 2025 in Bengaluru was dominated by the theme ‘Fashion Meets AI’.
While much of the industry discussion focused on supply chain efficiency and Digital Twins, Puneet Dudeja, representing the The Knowledge Company (TKC) and WGSN alliance, took the stage to highlight a more transformative shift: The Creative Revolution.
His session, “AI & Fashion: Unlocking New Creative Possibilities,” challenged the audience to look beyond the factory floor and embrace Generative AI as a catalyst for brand storytelling and design innovation.
Moving past the buzzwords of Industry 4.0, Puneet’s address provided a roadmap for how brands can harness the human side of this tech revolution. Here are the core insights from the session:
1. The Era of Co-Creation
The most significant shift highlighted was the move from “designing for” to “designing with.”
Puneet explained how Generative AI is enabling Co-Creation at Scale, allowing brands to interpret and visualize user intent in real-time.
This turns passive consumers into active participants in the design process.
2. Fueling Brand Buzz
In a digital ecosystem saturated with content, relevance is currency.
The session explored how cutting-edge creative strategies, powered by AI, are generating hyper-personalized narratives that cut through the noise, driving higher engagement and “brand buzz” than traditional marketing ever could.
3. AI as a Driver for Social Impact
Perhaps the most critical point was the use of AI for sustainability. Puneet argued that AI-powered data should not just be used for profit, but for transparency.
By tracking supply chains with unprecedented precision, brands can turn ethical practices into a tangible, verifiable asset for the conscious consumer.
The session concluded with a powerful reminder: “The future of fashion isn’t just about trends, it’s about innovation.”
In a market saturated with fast fashion, technology offers the ultimate differentiator.
Puneet’s impactful presence at FTW 2025 reinforced the strength of the TKC-WGSN partnership.
By combining WGSN’s global foresight on technology trends with TKC’s deep strategic expertise in the Indian market, we continue to provide the industry with the intelligence needed to navigate the digital age.
Missed the session?
Reach out to TKC to request an exclusive briefing on how these trends can be integrated into your specific business strategy.
