Madhulika Tiwari is a seasoned consultant with over 20 years of experience advising brands across the retail, fashion, beauty, and consumer goods value chain.

 

Her expertise lies in commercial due diligence, market assessment, and entry and growth strategies—particularly for businesses navigating dynamic customer expectations and competitive landscapes.

 

With a strong foundation in both economics and fashion business, Madhulika seamlessly blends analytical rigour with market intuition. She has led multi-country engagements for new market entrants, M&A assessments, and category-level strategic repositioning. Her work is marked by depth, precision, and a bias for clarity and action.

 

Madhulika also serves as a mentor to emerging professionals and women leaders in the industry. Her perspective is especially valued in high-growth consumer segments like beauty, wellness, and omni-channel retail, where agility and insight matter most.