The intersection of global foresight and local market expertise is where true innovation happens.
Reinforcing this strategic strength, Puneet Dudeja, representing the The Knowledge Company (TKC) and WGSN alliance, took the stage at the prominent Denimsandjeans event 2025 at The Lalit Ashok, Bengaluru.
As TKC’s trusted partner for global trend forecasting, WGSN is the authority on the future of consumer behavior and design.
Puneet’s participation highlighted how this partnership empowers Indian businesses with world-class intelligence.
Participating in a panel alongside leaders from Myntra, Pantaloons, and Reliance Retail, Puneet brought the TKC-WGSN perspective to the forefront.
He articulated that denim has transcended its role as a mere fabric to become a powerful statement of identity, activism, and inclusivity.
In an era where consumers prioritize meaning and authenticity, Puneet emphasized that brands have a responsibility to tell deeper, culturally relevant stories.
The discussion moved beyond cuts and washes to explore how global cultural shifts – tracked meticulously by WGSN’s forecasting engine – are reshaping the Indian denim landscape.
The session was a vibrant exchange of ideas, featuring prominent voices from the fashion and retail sectors. Puneet shared the stage with:
Together, the panelists discussed strategies for brands to authentically connect with the modern consumer, emphasizing that understanding the “why” behind a purchase is just as important as the “what.”
This event underscores the value of the collaboration between The Knowledge Company and WGSN.
By combining TKC’s deep understanding of the Indian retail ecosystem with WGSN’s global predictive analytics, we provide clients with a 360-degree view of the future.
Whether it is decoding the rise of sustainable fashion or predicting the next shift in Gen Z behavior, the TKC-WGSN alliance ensures that Indian brands are not just reacting to trends, but anticipating them.
Looking for world-class trend forecasting to future-proof your brand?
Reach out to TKC to leverage the full power of the TKC-WGSN partnership for your design and retail strategy.
