Puneet Dudeja analyzes Women’s Apparel Market in India from 2025 to 2032

Ever wondered what the real ‘stitch-up’ is behind India’s booming women’s apparel market?

While the headline figures project a staggering surge from INR 298,216 Cr in FY2025 to INR 814,679 Cr by FY2032, the true story lies in the dramatically different fortunes of each clothing category.

From the enduring saree to the surging popularity of activewear, not every segment is riding the same wave of change.

This report pieces together this complex picture, examining precisely how different apparel categories are faring amidst shifting consumer desires, e-commerce dominance, and evolving fashion trends, revealing the key drivers, headwinds, and brand strategies shaping the next era of Indian women’s fashion.

Key Growth Segments Post FY2025: Trends, Market Share, and Potential Headwinds

1. Women’s Sarees: Declining Market Share Amidst Tradition and Innovation

The Saree segment, which currently accounts for 11% of the market share in FY2025, is expected to experience a sharp decline in market share to just 9% by FY2032, despite its significant market size. In FY2025, the market size for Sarees is INR 86,087 Cr, but this is projected to increase to INR 193,228 Cr by FY2032.

The saree continues to hold immense cultural significance, especially for weddings and festivals, but younger consumers are increasingly turning to more convenient, versatile, and modern wear options. Fusion wear, which blends Western and Indian elements, is helping keep the saree relevant among younger women.

Additionally, pre-stitched sarees and saree gowns from high-end designers like Manish Malhotra and Sabyasachi, alongside brands such as Kalki Fashion known for their contemporary bridal and festive sarees, have modernized the traditional garment, making it more accessible to the youth. Several brands are navigating this evolving landscape.

For instance, Fabindia has adeptly incorporated fusion elements into ethnic wear, offering contemporary versions of sarees that cater to the modern Indian woman. Similarly, Nalli Silk Sarees, a heritage brand, remains a stalwart for traditional silk sarees while also innovating with lighter, contemporary designs. Biba, known for its extensive range of ethnic wear, has also ventured into fusion ethnic collections, including sarees with modern prints and drapes. Another well-recognized name, Meena Bazaar, offers a wide variety of sarees, from traditional weaves to more modern interpretations, catering to different tastes and occasions.

Trend Spotlight

• Lightweight and Breathable Fabrics: Growing preference for sarees in organza, chiffon, georgette, and lightweight silks, especially for pre-wedding festivities and daytime events.
• Contemporary Handlooms: A revival of handloom sarees (like Banarasi, Chanderi, Kanjeevaram) but with modern motifs, unconventional color palettes, and lighter weaves to appeal to younger demographics.
• Minimalist and Statement Designs: A move towards sarees with subtle embellishments, color-blocking, and unique single design elements (like a striking border or pallu) rather than heavily ornate styles for non-bridal occasions.
• Pre-Draped & Concept Sarees: Continued innovation in pre-stitched sarees, saree gowns, and pant-sarees offering ease of wear, often featuring ruffles, belts, and contemporary blouses.
• Floral and Digital Prints: Large floral motifs, botanical prints, and abstract digital prints are gaining popularity for a fresh and modern look.

Potential Headwinds
Despite its continued popularity for formal occasions, the saree faces stiff competition from casual wear and fusion styles, particularly among younger consumers who are drawn to the convenience of Western-style clothing. E-commerce platforms like Myntra and Ajio are offering an array of trendy, comfortable options that might outpace the traditional saree in everyday wear.

2. Women’s Salwar Kameez/Ethnic Wear: Stability Amid Changing Preferences

The Salwar Kameez segment will experience slight stability, with a modest decline in market share from 12% in FY2025 to 12% by FY2032. The market size is projected to grow from INR 98,428 Cr in FY2025 to INR 267,563 Cr by FY2032. It remains popular for its comfort and versatility, making it suitable for a wide range of occasions from daily wear to festive events.

Brand Innovations Shaping the Segment
Several brands are at the forefront of revitalizing the Salwar Kameez market. For example, Libas and W for Women offer ready-to-wear sets that strike a perfect balance between modern cuts and traditional designs, making ethnic wear easy to incorporate into a busy professional lifestyle.

Libas has successfully blended traditional ethnic styles with contemporary designs, offering versatile collections suited for daily wear and festivals. W for Women has consistently introduced fusion wear, combining traditional fabrics with modern silhouettes, making the Salwar Kameez appealing to younger consumers.

Aurelia, from the same house as W, offers a similar blend, often at more accessible price points.

Adding to this, retail giants like Reliance Retail’s Avantra by Trends are significantly expanding their footprint, offering a wide variety of ethnic wear. Furthermore, Global Desi, known for its bohemian take on Indian prints and silhouettes, also contributes significantly with its unique salwar kameez and kurta sets.

Trend Spotlight

• Co-ord Sets: Ethnic co-ord sets featuring coordinated kurtas/tops with palazzos, skirts, or straight pants in matching prints or complementary designs are highly popular for their chic and effortless style.
• Modern Silhouettes & Cuts: Shararas, ghararas, and kaftan-style kurtas are making a strong comeback. Asymmetric hemlines, cape-style dupattas, and contemporary necklines are also in vogue.
• Sustainable & Conscious Ethnic Wear: Growing consumer interest in organic fabrics, natural dyes, and ethically sourced materials is pushing brands towards sustainable collections.
• Versatile Kurtas: Long, flowy kurtas that can be styled as dresses, paired with jeans, or worn with traditional bottoms continue to be a mainstay, emphasizing versatility.
• Digital and Experimental Prints: Beyond traditional motifs, abstract digital prints, geometric patterns, and fusion-inspired designs are gaining traction.

Potential Headwinds
Despite its stability, Salwar Kameez faces challenges from the increasing popularity of Western wear and casual styles, particularly in urban areas where jeans and T-shirts are the go-to options. Moreover, the rise of private labels in e-commerce platforms like Myntra offers trendy alternatives at more affordable prices, increasing competition for traditional ethnic wear.

3. Women’s Tops/Shirts: Growth Driven by Versatility and Comfort

The Tops/Shirts category is projected to grow steadily from INR 6,560 Cr in FY2025 to INR 27,342 Cr in FY2032, while holding a 1% market share. Women’s tops and shirts continue to be essential for both casual and semi-formal settings, catering to the growing demand for versatile and comfortable attire.

Brands Meeting Modern Need
The need for multi-functional clothing is a key growth driver, with several brands catering to this demand. Van Heusen, for example, continues to be a leading player with its stylish yet functional formal shirts and blouses designed for the working woman segment.

FabIndia has successfully integrated ethnic tops and shirts into their offerings, blending traditional patterns with modern styles. Allen Solly, with its focus on “Friday dressing” and smart casuals, also contributes significantly with its range of women’s shirts and blouses. For more contemporary Western wear, AND by Anita Dongre provides a strong offering in tops and blouses suitable for both work and casual outings, while Cover Story, Future Group’s fast fashion brand, targets younger, fashion-forward women with its trendy selections.

Trend Spotlight

• Statement Sleeves: Tops and shirts featuring dramatic sleeves like puff sleeves, bishop sleeves, bell sleeves, and ruffled cuffs continue to be a major trend.
• Oversized & Relaxed Fits: Comfort remains key, with oversized shirts (often worn as shackets), boyfriend-style button-downs, and loose-fitting blouses gaining popularity.
• Crop Tops & Bralettes: Crop tops in various styles (fitted, boxy, knitted) and bralettes (worn standalone or layered under sheer tops/blazers) are significant trends, especially among younger consumers.
• Textured Fabrics & Details: Interest in fabrics like satin, silk, sheer organza, ribbed knits, and detailed elements like corset-style lacing, ruching, and cut-outs.
• Sustainable Materials: Increasing demand for tops and shirts made from organic cotton, linen, Tencel, and recycled materials.

Potential Headwinds
Tops and shirts face significant competition from casual wear and athleisure. The growing dominance of Western wear and activewear among young women means that traditional shirts may struggle to maintain relevance as the market moves toward more comfortable and versatile clothing.

4. Women’s T-Shirts: A Strong Casual Wear Category

The T-shirt category continues to be a staple in casual wear, with a projected market size of INR 18,533 Cr by FY2032, holding 1% market share. T-shirts are universally popular due to their comfort, affordability, and versatility.

Key Players in Casual Comfort
The continued popularity of athleisure and casual wear is helping drive the T-shirt category’s growth. While international fast-fashion brands like Zara and H&M are successful, Indian brands are also making their mark.

Bewakoof.com, for instance, has carved a niche with quirky and pop-culture-themed T-shirts appealing to the youth. Even traditional ethnic wear brands like Biba have expanded their range to include casual T-shirts.

For broad appeal and affordability, Max Fashion offers an extensive variety catering to everyday wear needs. Similarly, Pantaloons, with its diverse brand portfolio, provides a wide selection from basic essentials to more fashionable options. Online, The Souled Store is another significant player known for its licensed merchandise and original design T-shirts.

Trend Spotlight

• Graphic & Typographic Prints: Bold graphic designs, abstract art, vintage-inspired motifs, and statement typographic prints remain highly popular.
• Oversized & Boxy Silhouettes: Relaxed, oversized fits, and boxy cut t-shirts are preferred for their comfort and streetwear appeal.
• Sustainable & Organic Cotton: A noticeable shift towards t-shirts made from organic cotton, recycled polyester, and other sustainable materials as consumers become more eco-conscious.
• Minimalist & Elevated Basics: High-quality basic t-shirts in solid, neutral, or pastel colors with subtle branding or detailing are in demand for versatile styling.
• Crop T-shirts: Continuing popularity of crop t-shirts, often paired with high-waisted bottoms.

Potential Headwinds
While T-shirts are affordable and easy to wear, they face growing competition from activewear and fusion wear, which are often seen as more stylish and versatile, particularly in urban markets. The growing demand for athleisure could further pressure the T-shirt segment, which may struggle to innovate in a highly competitive space.

5. Women’s Denim: A Resilient Casual Wear Segment

The Denim segment remains a strong performer, projected to increase from INR 6,786 Cr in FY2025 to INR 31,257 Cr by FY2032, maintaining a steady 1% market share. Denim continues to be one of the most versatile and timeless clothing options for women.

Denim Stalwarts and Rising Contenders
Denim remains a casual staple, with international brands like Levi’s and Pepe Jeans having a strong presence. Among Indian contenders, Spykar is known for its extensive range of denim jeans and jackets, capturing the attention of young consumers.

Mufti offers trendy denim at affordable prices, positioning itself for young professionals and college students. Flying Machine, an early Indian denim brand, still holds relevance with its youth-centric designs. Furthermore, many private labels from major retailers like Lifestyle (with its brand Ginger) and Westside (through brands like Nuon) offer a wide variety of denim options, broadening accessibility.

Trend Spotlight

• Relaxed & Wider Silhouettes: A strong shift from skinny jeans to more relaxed fits like wide-leg jeans, straight-leg jeans, baggy/dad jeans, and flared jeans.
• Sustainable Denim: Increased focus on eco-friendly denim, including the use of organic cotton, recycled materials, water-saving production techniques, and reduced chemical usage.
• High-Waisted Styles: High-rise and super high-rise jeans continue to dominate as they offer a flattering fit and pair well with crop tops and tucked-in shirts.
• Utility & Cargo Details: Denim incorporating cargo pockets, utility loops, and carpenter details is a growing trend, aligning with the broader utility fashion movement.
• Vintage Washes & Light Washes: Lighter blue washes, vintage-inspired fades, and even some distressed (though more subtly) styles remain popular for a classic, lived-in look.

Potential Headwinds
Denim faces growing competition from athleisure and activewear, especially in urban areas, where women are gravitating toward more comfortable and functional clothing.

6. Women’s Activewear: Rapid Growth Driven by Health and Fitness Trends

Activewear is one of the most dynamic and rapidly growing segments, with a projected market size of INR 15,711 Cr by FY2032, capturing 1% of the total market share. The rise of health and fitness among Indian women is fueling the growth of activewear and athleisure.

Fueling the Fitness Fashion Boom
The growing focus on fitness and wellness fuels demand, with international giants like Nike, Adidas, and Puma commanding significant market share. Even brands traditionally focused elsewhere, like Zivame, are successfully leading this trend with athleisure collections.

On the Indian front, Clovia, initially known for lingerie, has effectively expanded into activewear, offering leggings, sports bras, and tank tops. Zivame has also notably ventured into stylish, high-performance activewear options.

HRX by Hrithik Roshan, available on Myntra, has gained immense popularity for its trendy and affordable activewear, while Cultsport, from the Curefit ecosystem, is another rapidly growing Indian brand focusing on functional fitness apparel and gear.

Trend Spotlight

• Seamless Construction: High demand for seamless activewear due to its comfort, reduced chafing, and sleek appearance.
• Matching Sets (Co-ords): Coordinated sets of leggings/shorts and sports bras/tops in matching colors or prints are extremely popular for a put-together look.
• Sustainable & Recycled Materials: A significant push towards activewear made from recycled polyester, regenerated nylon (like Econyl), and other eco-friendly fabrics.
• High-Performance Features: Continued focus on technical aspects like moisture-wicking, quick-dry, four-way stretch, anti-odor properties, and UV protection.
• Bold Colors, Prints & Cut-Outs: Vibrant colors, abstract prints, animal prints, and strategic cut-out details are widely adopted for a fashionable edge. Bike shorts also remain a strong trend.

Potential Headwinds
Despite its rapid growth, the segment faces price sensitivity in smaller towns and increased competition from local private labels offering more affordable alternatives. The shift towards casual wear and denim could also impact growth in this category.

Emerging Categories and Expanding Trends in Women’s Apparel

Women’s Sleepwear: Comfort and Wellness Lead the Growth

The Sleepwear segment is projected to see substantial growth, increasing from INR 11,132 Cr in FY2025 to INR 35,702 Cr by FY2032, capturing 2% of the market share. As self-care and wellness become more prioritized, stylish sleepwear is becoming an important category in women’s wardrobes.

Brands Championing Comfort & Style at Home
Brands are capitalizing on the demand for comfort and style in sleepwear. Zivame, for example, has introduced luxurious satin nightgowns and comfortable robes catering to the modern woman. Jockey offers a wide range of sleepwear and loungewear, emphasizing comfort while maintaining a stylish edge.

Enamor, another prominent lingerie and sleepwear brand in India, provides a variety of stylish and comfortable options. Adding to the online space, PrettySecrets is a popular brand offering a wide array of fashionable sleepwear and loungewear.

Trend Spotlight

• Luxe Loungewear Sets: Coordinated pyjama sets in luxurious fabrics like silk, satin, modal, and premium cotton, often with piping details or elegant prints, that can transition to loungewear.
• Comfort-Driven Fabrics: Emphasis on ultra-soft, breathable, and sustainable materials such as bamboo, organic cotton, and Tencel.
• Versatile Silhouettes: Nightdresses, kaftan-style sleepwear, and short sets that offer both comfort for sleeping and style for lounging at home.
• Personalization & Playful Prints: Monogramming, cute character prints, sophisticated florals, and chic abstract patterns are popular.
• Rise of “Nap Dresses”: Comfortable, loose-fitting dresses that serve as both sleepwear and relaxed daywear at home.

Potential Headwinds
The premium nature of luxury sleepwear may limit its appeal in smaller towns. Additionally, the category may face cultural resistance in more traditional regions where women still prefer simpler, non-stylized home attire.

Women’s Innerwear: Technological Innovation and Inclusivity Driving Growth

The Innerwear segment, projected to grow to INR 157,351 Cr by FY2032, will maintain a significant 7% market share. Technological innovations in fabrics and inclusive sizing are driving the growth of innerwear.

Innovators in Intimate Apparel
Technological innovations and inclusive sizing are key, with several brands offering innovative products. Zivame is leading the innerwear revolution in India with its inclusive lingerie line, providing comfortable and stylish options for women of all shapes and sizes. Clovia offers a wide range of innerwear and loungewear, known for its focus on comfort and affordability without compromising on style.

Amante, positioning itself as a premium international brand, has a strong presence focusing on sophisticated designs and comfort. Similarly, Triumph, another international brand with a long history in India, is a key player known for its quality and fit, alongside offerings from Victoria’s Secret India.

Trend Spotlight

• Comfort First (Wireless & Bralettes): Strong preference for wireless bras, bralettes (both for comfort and as a fashion statement layered under clothing), and soft-cup bras.
• Seamless & Invisible Technology: High demand for seamless underwear and bras that offer a smooth look under clothing, often using laser-cut edges and bonded seams.
• Inclusive Sizing & Nude Tones: Expansion in size ranges (including plus sizes and fuller cups) and a wider array of nude shades to match diverse Indian skin tones.
• Sustainable & Skin-Friendly Fabrics: Growing interest in innerwear made from organic cotton, bamboo, modal, and other hypoallergenic and eco-friendly materials.
• Functional Innovations: Features like adaptive straps, cooling fabrics, period-proof underwear, and posture-support bras are gaining traction.

Potential Headwinds
The growth of premium innerwear may face challenges from local, budget-friendly brands that offer similar products at lower prices. Additionally, price sensitivity may deter mass-market adoption of high-end innerwear options, making it harder for luxury brands to capture a wider audience.

Conclusion: The Future of Women’s Apparel in India

The Indian women’s apparel market is on a strong growth trajectory, with Activewear, Sleepwear, and Denim leading the charge in terms of market size expansion. At the same time, traditional segments like Sarees and Salwar Kameez are experiencing declines in market share, driven by shifting consumer preferences toward more modern, convenient, and fusion styles. As e-commerce continues to grow and private labels gain market share, brands will need to adapt by embracing sustainability, comfort, and personal expression to stay competitive. Understanding these trends and preparing for the future will be key to capturing growth opportunities in an increasingly dynamic market.